From The Designer & Editor

Hello, I'm Arielle. (Yes, I pronounce it R E L)

I have 30-plus years of experience as a tech consultant, designer, and small business owner. I have worked with organizations o

f all sizes from Fortune 500 companies to non-profits. Although I have many different types of clients, I am

passionate about supporting female-owned businesses. I also believe in buying and promoting local whenever possible.

Everyone is welcome in the magazine but we place an emphasis on businesses in Southern California.

Building brand awareness is essential for all businesses because it increases sales, encourages customer loyalty, and strengthens their competitive advantage. I noticed that all of my clients have one thing in common. They are all looking for innovative ways to boost their brand awareness. I created the ConnectHER magazine to offer women an opportunity to inspire us with their stories, share valuable information, and promote their businesses in a unique way.

I’ve been asked, “Are magazines still relevant in the modern, digital age?”

The answer is YES! While online marketing has certainly revolutionized the industry, printed advertising still offers many unique benefits that cannot be matched by digital media. For businesses looking to create a lasting impression, establish credibility, and reach specific audiences, printed advertising can be a highly effective tool.

In addition to offering a digital version of the magazine, I built the ConnectHER online platform to reach a wider audience and provide opportunities for sharing engaging content like videos and online courses that today's consumers expect.

My vision for the ConnectHER magazine and online platform is to create a sense of community among women business owners where we celebrate our success and value collaboration over competition. We also aim to be a trusted resource for consumers who want to support female-owned businesses.

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